Telepizza launches a new campaign using some of the most iconic promotions of other brands as inspiration.

Telepizza launches an original outdoor campaign inspired by the best promotions of other brands to advertise its own: 2×1 at Telepizzas.

Decathlon, MediaMarkt and Carrefour have been selected to star in this campaign in Madrid and Valencia.

Madrid, September 23, 2021 - Telepizza continues to advance in the new way of addressing consumers. In July, the brand surprised us with the "Estamos muy buenos"(We are very good) campaign, in which it humorously and transparently acknowledged that, although its pizzas were very good, it had not been able to connect with the younger public through its advertising.

Just a few months later, Telepizza does it again and, with a large dose of humor, we launched a campaign to communicate our most iconic promotion, the 2×1 on pizzas, inspired by other popular brands that have stood out over the years for communicating their promotions in a very direct and recognizable way for consumers.

"Our promo always deserves to be counted as the best promos", says the poster that Telepizza has strategically placed in different points of Madrid and Valencia next to the establishments of emblematic brands such as MediaMarkt, Carrefour or Decathlon simulating the colors and the image of each one of them.

"We are in the process of relaunching our brand, which will lead us to a new Telepizza with disruptive communication and with our product as the protagonist. And of course, we will also continue with our historical promotions such as the 2×1, but explained in a fun way. While we are working on how to be relevant with our promotional communication, we wanted to take inspiration from those big brands that know how to explain their promotions very well," says Jesús Cubero, Chief Marketing Officer of Food Delivery Brands, the restaurant group to which Telepizza belongs.

Telepizza: an iconic brand in the midst of renewal

Telepizza has been immersed in a process of renewal and transformation for some months now, working on new and groundbreaking ways of communicating with consumers. With this campaign Telepizza surprises us again by communicating its usual promotion in a very different and innovative way, inspired by those brands that know best how to communicate theirs. Undoubtedly, an original and groundbreaking idea with which Telepizza begins to give clues about how it will be its new communication after the relaunch of the brand that is scheduled for next year.