– AR pizza boxes offer festive treat for gamers and pizza fans –
14th March 2022: Apache Pizza is set to celebrate being Irish like never before after creating the world’s first ever mobile Augmented Reality St. Patrick’s Day Parade game which can be played on top of its pizza boxes.
The interactive mobile AR game will deliver Irish dancers, parade floats, snakes, trumpet players, the famous Artane Boys Band and St. Patrick himself straight into homes across Ireland.
Apache Pizza delivered 4.7 million pizzas through its 180 stores last year and its special edition AR pizza delivery box will bring the interactive mobile AR game to life wherever families and friends are gathering to celebrate the traditional festivities.
Customers ordering any Apache Pizza from March 14th – 20th can use their pizza delivery box to play the AR game on their smartphone. Each one comes with a QR code that pizza fans can simply scan to activate and play the game on top of their pizza box.
The game challenges players to help an Apache Pizza delivery person to dodge their way through the busy parade to deliver pizza on time. Players are scored on their delivery time and can collect special pizza coins throughout the game to win free pizzas and special offers.
“We couldn’t be more excited to see the return of St. Patrick’s Day Parade and Festival after two years of pandemic restrictions. The extra-long bank holiday weekend is a natural fit with our ‘We Love Extra’ personality and it created a unique opportunity to embrace the latest AR technology to deliver an ‘Extra St. Patrick’s Day Parade’ and game for everyone to enjoy,” said Martin Lyons, CEO of Apache Pizza.
“Our interactive Augmented Reality St. Patrick’s Day Parade is the first of its kind anywhere in the world. It’s a fun and shareable game that is uniquely Irish. It gives everyone the opportunity to enjoy the parade experience along with one of our tasty ‘We Love Extra’ pizzas. All you need is the pizza box and a smartphone to play and to join in the fun,” he said.
“We love to do things the ‘extra’ way at Apache Pizza and that includes making the most of this year’s extended St. Patrick’s Day festivities to celebrate our culture and traditions. Be warned though, the game is just like our pizza, you’re going to really enjoy it and it will keep you coming back for more,” he continued.