Press

The brand takes advantage of this advertising action to promote the Megamediana, the largest medium pizza of all, at only 5.95€.

Madrid, November 22 - Creating a stunning visual spectacle, Telepizza has kicked off its particular Black Friday with an action that has transformed the facade of the Palace of Madrid. The brand has joined the Fake Out-Of-Home trend by deploying a giant megalona on the Palace to promote that the largest medium pizza of all, its Megamediana, costs only 5.95€ during this week.

If a few months ago Telepizza launched its campaign 'Viva La Masa' with a very special call from Yolanda Ramos from the Palace, this Black Friday returns to this space with a Street Marketing campaign betting on a disruptive CGI content for the digital environment.

With this megalona, Telepizza is promoting an exclusive promotion for this week: its Megamediana, the medium XL pizza, at only €5.95 available to pick up in store or enjoy in the more than 700 restaurants of the brand. In addition, to complement the action and celebrate this date, Telepizza is hiding free Megamediana codes in the Palace's Google reviews, creating an interactive treasure hunt for all its customers.

The new Megamedian pizza was one of the star launches that Telepizza presented last March at the start of its 'Viva La Masa' campaign, with which the brand has returned to the origin of Telepizza and the true meaning of the historical claim: 'The secret is in the dough'. Since 1987, it has been the people who have shared Telepizza's "secret" from generation to generation. Thanks to the word of mouth of consumers, Telepizza is today a brand known to all.

Set in the Palace of Madrid, a national emblem like the brand itself, Telepizza has been very aware throughout the year of the influence of Spanish culture in the various marketing actions it has undertaken, the basis from which it has been building a differential audiovisual narrative with respect to other brands, to which this new advertising action is added.