Press

A survey conducted by Pizza Hut claims that 55% of consumers do not order pizza when they are alone at home.

Pizza Hut has conducted a survey to understand consumer habits, from which they found that 55% of consumers do not order pizza when they are alone at home because it is too much food. of consumers do not order pizza when they are alone at home because it is too much food.

Pizza Hut responds to consumer needs and launches My Box, a new individual consumption format that includes a menu with pizza, starter and drink.

Pizza Hut's My Box is the perfect solution for those who don't like to share food, are tired of having to compromise on which flavour of pizza to choose, live alone or don't have a partner.

Thursday, 29 April 2021 - Pizza Hut has conducted a survey to find out about the new consumer habits of Spanish society. According to the results, 55% of consumers say that they do not order pizza when they are alone at home because it is too much food and 46% of those who order pizza to share say that it takes them longer to agree on the taste of the pizza than to choose a movie. In addition, almost 20% of respondents say they don't like to share food at all, preferring an option just for themselves.

In view of the results, Pizza Hut has decided to take matters into its own hands and find the perfect solution so that these people can enjoy their favourite pizzas without any inconvenience. The brand is launching its new product My Box, an individual menu made so that it does not have to be shared with anyone and with which not a single slice of pizza is left over.

My box includes a 23 cm pizza accompanied by a starter of your choice, dipping sauce and a drink, a menu that will be available from 29 April in all Pizza Hut shops in Spain for just €6.95 to be picked up at the store or €8.95 to be delivered to your door. Without a doubt, Pizza Hut once again proves to be an active and innovative brand that adapts and responds to the new needs of consumers.

If you are one of the 55% of people who don't order pizza when you are alone at home, My Box is for you.

It is not something new, society is constantly changing, something that is also reflected in consumer habits. For this reason, Pizza Hut has conducted a survey to find out what people's preferences are today when it comes to eating pizza at home.

The truth is that the results show that there is a lot of debate between "pizza yes" and "pizza no" when people are at home alone. 55% say "no to pizza" and the main reasons are: 55% think that a whole pizza is too much food for one person and is always left over, so they prefer a more individual menu; and 31% think that the price is high.

One of the most surprising facts is that 46% of respondents believe that they spend too much time deciding which flavour to choose, a fact that, apart from being exasperating, makes choosing a pizza more complicated than studying for a PhD.

But there are also the almost 20% who don't like to share food and prefer to order their own menu, which shows that society is becoming more and more individualistic. All this makes My Box the perfect option for those who, in one way or another, prefer to enjoy their favourite pizza on their own.

Pizza Hut, a brand with a long history

The expansion of Pizza Hut throughout Spain has led the brand to currently manage 68 establishments, generating close to 1,300 jobs. A roadmap with the objective of serving customers in all autonomous communities. To this end, and despite the restrictions of the health crisis, in 2020 the brand opened a total of 14 establishments in different regions of the country, such as Vitoria, Álava, Madrid, Oviedo, Valencia, Pamplona, Benidorm, Logroño, Salamanca, Santander, Bilbao, Seville, Burgos and Barcelona. So far in 2021, Pizza Hut has carried out two new openings, which has meant landing for the first time in Murcia Capital and establishing the brand in Madrid.