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• The campaign, which combines the passion for the beautiful game with a unique gastronomic experience, is already flooding social networks with the international soccer legend's portentous talent, and invites consumers to participate in a sweepstakes to experience the UEFA Champions League Final and the UEFA Women's Champions League like never before.
• All participants will have the chance to win a pair of tickets to see the final of the continental competition at London's iconic Wembley Stadium, as well as a total of 1,000 prizes and gifts at the international level.

Madrid, April 26, 2024 - Pizza Hut, the pizza brand with "authentic American flavor," has teamed up with PEPSI ZERO for a global campaign starring Ronaldinho. Soccer legend, twice named best player in the world by FIFA, the Brazilian star is the new face of Pizza Hut for a campaign that is already surprising consumers and gives them the opportunity to experience the UEFA Champions League final or the UEFA Women's Champions League final.

In this way, Pizza Hut and PEPSI ZERO are bringing Ronaldinho's amazing talent to consumers through social media, uniting the passion for soccer and the authentic American flavor of Pizza Hut.

"Pizza Hut and PEPSI ZERO understand that it is the soccer fansthat make the sport what it is. I'm delighted to be part of this campaign because it goes beyond the sport - it's about the culture, the passion and the dedicated fans that bring soccer to life," said Ronaldinho, who features prominently on Pizza Hut's restaurant materials, further enhancing the reach and impact of the campaign.

Ronaldinho himself is in charge of inviting fans to join this celebration by sharing his enthusiasm for soccer and his most beloved moments with Pizza Hut and PEPSI ZERO through Pizza Hut's Instagram in Spain(@pizzahut_es). Along these lines, and in keeping with the social focus of the campaign, Ronaldinho stars in a series of fun gifs that will dazzle fans of the most famous sport in the world.

An award for the loyalty of two historic brands

Thanks to this campaign, consumers will be eligible for different prizes. The first one is 2 tickets, flight, accommodation and transfer to the final of the UEFA Champions League, which will take place at the emblematic London's Wembley stadium. The other prize will be two tickets to the final of the UEFA Women's Champions League, to be held next Sunday, May 25 in San Mamés. To participate, pizza, PEPSI and soccer fans must order the combo "Triple Box + 2 PEPSI ZERO 0.5L". You can check the legal bases here.

The two iconic brands, Pizza Hut and PEPSI ZERO, promise consumers a unique experience for both soccer enthusiasts and lovers of authentic American flavor. We aredelighted to be involved with PEPSI ZERO in this exciting campaign, " said Taiya Ryan, Global Marketing Director of Pizza Hut. At Pizza Hut we are always looking for innovative ways to connect with our customers and enhance their experience. This partnership allows us to combine our love of pizza, soft drinks and soccer, creating unforgettable moments for fansaround the world.

Scott Finlow, Chief Marketing Officer, PepsiCo Global Foodservice, said, "Pepsi shares Pizza Hut's commitment to connect with consumers in innovativeways. Weare delighted to be involved in a fan-focused contest at a time when soccer, food and fun go hand inhand".