Press

Telepizza launches an advertising campaign to mobilize pizza lovers and celebrate its leadership with more than 33.5 million units sold by 2023

World Pizza Day is celebrated on February 9, the most awaited day for all lovers of one of the most consumed dishes worldwide. In the case of Spain, did you know that last year more than 33.5 million Telepizzas were consumed? And yes, once again, it was the Barbacoa pizza, with more than 6 million units sold, the favorite of all Spaniards.

Once again, Telepizza, leader in the pizza sector in our country, has wanted to position itself on the side of the consumer with a notoriety action that has taken to the streets and social media. Thus, the brand has set out to find those more than 50 people (according to INE data) who have the surname "Pizza" in Spain. To do this, the action has Street marketing actions in the Spanish capital, in a humorous way, as well as several initiatives on social networks to encourage everyone to participate in this search.

As if that were not enough, Telepizza has not forgotten those who do not have the privilege of belonging to the "Pizza" family. Once again, the brand has shown its ingenuity by inviting all pizza lovers to join its "dough" in a unique way: by offering a pizza to those who are willing to change their name on social networks to the surname "Pizza".

With actions like this one, framed within the "Viva la Masa" communication strategy, Telepizza continues to put all its consumers at the center. In this way, it pays tribute to the loyalty and commitment they have shown throughout its more than 35 years of history.