Press

10.05.2023 - This May, after the expense of Easter, several national holiday and in full preparation for the summer vacations, Telepizza is once again on the side of consumers by launching the most competitive pizza promotion currently on the market: during every day of the week, the brand offers a 70% discount when ordering two medium two-topping pizzas at home through any of its online channels: Web, App and WhatsApp (912 760 000).

For the first time in the pizza delivery sector, consumers will be able to enjoy a 70% offer thanks to Telepizza. As market leader, the brand reinforces its promotional strategy, reinventing the rules and leading the way while the rest of the brands maintain discounts of 2×1 or 50%, which in the end are the same.

If Telepizza is known for anything, it is for its work on the main purchasing decisions that drive the category: relevant promotions and disruptive innovations. On this occasion, Telepizza once again takes a step forward in the sector in a complex situation of rising consumer prices, once again going against this trend and setting itself apart from other brands.

But this is not the first example of the measures being implemented: the launch of the new Megamedian pizza, the largest medium pizza on the market at only 6.95€, is another demonstration of how the iconic brand continues to focus its strategy on its customers in difficult times of reduflation, i.e. price increases while decreasing the size of the products.

These types of innovations and promotions mean that Telepizza has been rated by consumers as one of the five most innovative national brands, according to the results of the Spanish Innovation Index (IEI), presented by the Institute for Business Development, INDEM of the Carlos III University of Madrid and the consulting firm Neovantas. This ranking gathers the scores given by Spanish consumers to companies, according to the degree of innovation perceived in their products and services during the year 2022.