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The brand, which introduced the food delivery service in Spain in 1987, has some 1,400 stores worldwide, 720 of them in Spain, where it is focusing its expansion on towns of around 25,000 inhabitants to further increase its capillarity.

In the year of its 35th anniversary, Telepizza has been updated with a new strategy and a new image, with which it returns to its origins and key to its success, "the secret is in the dough".

December 5, 2022 - Telepizza, the leading brand in pizza delivery in Spain, which introduced the home-delivery service in 1987 in our country, celebrated its 35th anniversary this year. The brand, which was born as a family business with a clear focus on innovation and product quality, opened its first store in 1987 in Madrid's Pilar neighborhood.

Since then, the brand has been evolving and expanding throughout the national territory, opening its first restaurants in franchise format in the 90s. In 1992 the company started up its first factory in Daganzo de Arriba (Madrid) and a year later, in 1993, it began its international expansion.

Today, 35 years later, Telepizza belongs to the international group of restaurant brands Food Delivery Brands, continues to be the leader in its category and has some 1,400 stores in the Iberian market and in Latin America. In Spain, Telepizza has 720 stores, making it the most widespread brand in its category in our country. Spaniards have a Telepizza an average of eight and a half minutes from their homes in the cities where it is present, and it is the only brand from which nearly five million Spaniards living in small towns can order pizzas at home.

The company is currently implementing an expansion plan that focuses on increasing its capillarity in towns of around 25,000 inhabitants in order to be even closer to its customers.

In line with evolving consumer habits, Telepizza is developing and implementing new, smaller and more convenient store formats, such as mobile stores, foodtrucks and modular stores, with the aim of enhancing delivery and take-away services.

A pioneering and innovative brand that has marked the evolution of the delivery business

Telepizza has been a pioneering brand since its foundation, creating in our country the category of home-delivered food service, with orders by telephone in 1987. An innovative character that has been maintained throughout its history. In 2004 it began to sell its Telepizzas through the web, becoming one of the first brands in the sector to offer this service. Later would come the orders through the App, created in 2011, and aggregators, and this 2022 became the first brand in the QSR sector to offer orders through WhatsApp in our country. Telepizza has been marking over the years the evolution of delivery in Spain and demonstrating that it is where its customers are.

A menu that has evolved to surprise its customers

Telepizza's history has also been marked by the innovation of its products. The brand has known how to evolve its menu, launching new references to adapt to the new tastes of its customers, without losing its unmistakable flavor and prioritizing the quality of the products. In 1997, Telepizza Barbacoa, the favorite specialty of Spaniards, was added to the menu. Since its launch, it has exceeded 250 million orders and its consumption exceeded 6.5 million orders in 2021 alone.

In 2008 Telepizza added its first gluten-free pizzas to its menu and in 2017 introduced sweet flavors with the launch of the first Telepizza Sweet. In 2021 the company launched Telepizza Veguis, a vegan product line that further expands its menu and makes it more inclusive and suitable for all types of customers. In addition, the brand periodically launches limited and special editions of its Telepizzas, coinciding with the celebration of special days or sporting events.

This 2022 Telepizza has reviewed, 35 years after its birth, the secret of its success and its traditional recipe, "The secret is in the dough" has been the hallmark of the brand since its origins, one of the added values of its product. The dough of its pizzas, elaborated with its own recipe and a secret formula used since 1987, is one of the most iconic elements of Telepizza and has a unique elaboration process: 7 days of maturation, 72 hours of fermentation and a perfect kneading and stretching by hand in the store, just before baking.

Despite its long history, Telepizza remains a current, urban and young brand, which on its 35th anniversary has boosted its presence in digital channels such as TikTok, Twitch and Instagram, with a new strategy focused on approaching the younger generations.