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Telepizza consolidates the growth of consumption in its restaurants, which has increased by 36% in the first half of this year.

September 13, 2023 - Telepizza boosts consumption in its restaurant network by promoting the country's most extensive buffet menu with 'Pizza y Bebida sin Fin' (Endless Pizza and Drink). Thanks to its network of more than 700 restaurants, 32 million Spanish consumers can enjoy, every day of the week, this buffet menu from 6.95€. The leading pizza brand is once again on the side of consumers with this strategy, adapted to the locale and aimed at younger targets and families, and continues to defy the trend of rising prices in the market.

According to a study conducted by the brand among more than 2,000 consumers throughout Spain, 7 out of 10 Spaniards would go to a restaurant if it had a pizza buffet. Thus, 'Pizza y Bebida Sin Fin' offers a competitive option to consolidate the recovery of consumption in the brand's restaurants after the definitive end of the pandemic, which during the first half of the year has shown a solid growth of 36% compared to the same period last year.

The same study ensures that a free pizza buffet is one of the options they would most like to find in Telepizza restaurants to 37% of respondents; and that almost 9 out of 10 Spaniards who go to their restaurants to share moments and experiences with family and friends. With 'Pizza y Bebida Sin Fin', Telepizza continues to advance in its promotional and multichannel strategy with customers at the center, putting within reach of its customers an affordable and accessible gastronomic leisure option.

Thanks to this in-restaurant service, Telepizza is highlighting its great capillarity throughout the country, a presence that has been reinforced so far this year with 12 new openings in different areas of Spain, such as Galicia, Andalusia, Murcia and Catalonia. Currently, Telepizza's network of restaurants in Spain allows it to cover up to 4,000 locations in Spain, both in large and small cities, being the only pizza brand in the QSR sector with a presence in 50 towns of less than 12,000 inhabitants and confirming that Spaniards can find a restaurant of the brand, on average, 8 minutes from their homes.

In addition, initiatives such as these further strengthen the link with consumers who, according to the Telepizza study, confirm it as the most recognized pizza brand in Spain for 81.3% of those surveyed. These results are in line with the data from the first half of the year from You Gov's Brand Tracker, where consumers recognize Telepizza as the brand that generates the most trust among Spaniards and as the brand in the QSR pizza sector with the highest purchase consideration in Spain.

This positioning has been revalidated by Spanish consumers, who have recognized Telepizza as the most innovative pizza brand in the latest Spanish Innovation Index (IEI). New products such as the Megamediana, the largest medium-sized pizza on the market at only 6.95 euros, or 'La Famiglia Carbonara', a range of premium products with a new carbonara sauce that reinvents the traditional recipe, demonstrate the brand's motivation to offer new experiences for its customers.

By promoting 'Pizza y Bebida Sin Fin', Telepizza reinforces a year marked by a pioneering promotional strategy in the sector, placing itself one step ahead of other brands when it comes to launching offers such as 3×1 or up to 70% discount on delivery service. All of them designed to provide consumers with options in all its channels.

The company has paid tribute to consumers with its 'Viva la Masa' campaign, a nod to its traditional claim, 'El Secreto está en la Masa', which recognizes the commitment of all those who have chosen the brand for more than 35 years and have made it the leader in pizza in Spain.