Telepizza reinvents authentic Italian Carbonara sauce by relaunching one of its most iconic pizzas

  • With 'La Famiglia Carbonara', the brand launches a range of new premium products incorporating the authentic carbonara sauce with a recipe that is more Italian than ever.

 

  • With this innovation, Telepizza boosts its second most successful pizza, the classic Carbonara, with almost 3 million units sold last year.

 

Telepizza introduces 'La Famiglia Carbonara',a new premium range of products with a new carbonara sauce that reinterprets the traditional Italian recipe. Telepizza this time puts the focus on one of its star products, the Carbonara pizza, responding to the growing demand for the original Italian carbonara recipe in the restaurant sector. With almost 3 million pizzas sold last year, the classic Carbonara is the second most popular pizza on the menu after the Barbecue, out of a total of 34.5 million Telepizzas sold in 2022.

In this new launch, Telepizza has incorporated two new pizzas: the Carbonara Bacon Capone, with a cream base, bacon, bacon crispy and mushrooms; and the Carbonara Cremosa Corleone, made with a cream base accompanied by provolone cheese, Swiss cheese and oregano. In addition, this family is completed with the Mafia Potatoes. All this, of course, always accompanied by Telepizza's interpretation of carbonara sauce.

La Famiglia Carbonara' is presented in a new spot starring actress Yolanda Ramos with which Telepizza once again highlights its roots as the only Spanish brand in the QSR sector as a differential point compared to the competition. The brand is once again committed to presenting its innovations under the communication framework 'Viva La Masa', a campaign with which the brand has returned the meaning to its traditional claim 'The secret is in the dough'. On this occasion, the brand highlights the origin of the authentic carbonara recipe, Italy, underlining the international inspiration of the product, but always under Telepizza's interpretation.

Thanks to this type of launches, in addition to the new Megamediana, the pizza with the best size-price in its category at only 6.95€, or the new stuffed edges, and the consistency it generates when communicating product innovation and promotional strategy, Telepizza has been chosen by consumers as the most innovative restaurant brand in our country according to the Spanish Innovation Index (IEI).

A recognition with which Telepizza strengthens its position in the sector against other competing brands, with its own dough and secret recipe, which is also complemented by a promotional strategy adapted to different targets and channels. In addition to all this, Telepizza is strongly committed to being present in large cities and small towns.