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The leading pizza brand in our country launches the Maestras de Telepizza, its first signature recipes to eat with your hands.

Madrid, March 20, 2024 - Telepizza continues to drive the development of the QSR pizza sector in Spain. The brand, which was a pioneer in introducing the delivery service in our country almost 40 years ago, is once again marking a before and after in the market by introducing a new category of pizzas in the segment in which it operates.

With the launch of Telepizza Maestras, a new range of premium pizzas, the brand reaches a milestone in the evolution of the QSR and is the first to offer this type of pizza to provide customers with a more accessible and diverse gastronomic leisure offer, adapted to new consumer habits.

Telepizza thus strengthens its offer and underpins its growth and development in the sector, and shows the versatility of a dish that is consumed more than 5 billion units a year worldwide to satisfy all types of customers.

Telepizza's Maestras, its first signature recipes to eat with your hands, is a range of five specialties made with malted semolina dough, provolone cheese and delicious ingredients such as mortadella, bacon, bacon, eggplant and Iberian ham. In addition, the launch of these new pizzas is accompanied by a promotional strategy that seeks to give all customers the opportunity to enjoy these premium products through any channel.

'Viva la Masa, that's the secret' continues in 2024

Together with the new Telepizza Mistresses, the brand launches its new campaign in which it continues to bet on the claim 'Viva la Masa, that's the secret', the communication platform with which it recognizes and celebrates the loyalty and commitment of its customers, who have positioned it as the leading pizza brand for more than three decades.

For this new campaign, Telepizza has once again entrusted the agency Sioux & Cyranos as its luxury creative partner. In the main piece of the campaign, we see how a Telepizza delivery girl, after delivering one of her most special orders to the wise men of our language, is made to participate in one of the debates we have all had at some point: how to pronounce the word pizza in Spain. Pitsa? Picsa? Piza? Pissa? Pissa? Telepizza, which has been delivering its specialties to Spanish homes for almost 40 years, thus gives a voice to consumers, its authentic 'dough', so that they are the ones who decide how to say pizza in our country.

Thus, Telepizza puts the focus back on its customers and continues to strengthen the link with the "masa". During 2024, the communication platform 'Viva la Masa. Ahí está el secreto' will continue to deepen the relationship between Telepizza and its customers, and invite consumers to celebrate the diversity, authenticity and passion for pizza in our country through different proposals.