Press

With the new Extremas de Queso, Telepizza continues to strengthen its commitment to product innovation.

October 18, 2023. - Telepizza once again boosts innovation in its menu with Extremas de Queso, a range of pizzas where cheese is the real protagonist. In this way, the brand consolidates a year full of novelties by adding two new pizzas that stand out for containing cheese from start to finish.

As a distinctive element, these new pizzas have a mixture of cheeses present even on their edges that, when baked, offer a crunchy touch in the mouth that surprises the consumer once again. With semi-cured cheese as the protagonist, Telepizza is once again highlighting the value of local flavors and the product of our land, origins that are present in this launch as well as in the rest of the brand's strategy.

This new range consolidates a 2023 marked by product innovations that have been presented under the communication platform Viva La Masapresented at the beginning of the year, with which Telepizza pays tribute to the consumers who have made it a leader for more than 35 years. A campaign with which it returns to its origins and to the true meaning of the historical claim: 'The secret is in the dough', making visible that the real importance lies in the people who have shared the "secret" of Telepizza generation after generation.

In parallel to the innovations, focused on strengthening the brand's delivery channel, Telepizza is boosting local consumption with Pizza y Bebida Sin Fin, the buffet from €6.95 every day in its more than 700 restaurants. On the other hand, the brand has also pushed the take away channel this year with an exclusive product such as the Megamediana, the largest medium pizza on the market for €6.95. And now, with the Extremas de Queso, it continues to reinforce its promotional strategy by accompanying the novelty with a 2×1 delivery service .

The arrival of these new pizzas reinforces Telepizza's multichannel strategy, boosting the delivery service that the brand pioneered in Spain. This strength is based on the brand's network of more than 700 restaurants in Spain, which enables it to serve more than 32 million consumers.

These types of guarantees and actions have led Telepizza to be chosen by consumers as the most innovative restaurant brand in Spain, according to the Spanish Innovation Index (IEI). In addition, it has also been included in the iTrust Consumer Brands 2023 report, a list of Spanish brands that generate greater consumer confidence, being the only one in the QSR sector to be present. These recognitions reinforce the results of a recent survey of the brand, which reveals that 81% of respondents highlight it as the most recognized pizza brand in Spain, as well as the one that has accompanied us all our lives.