Press

The latest dessert that Telepizza has added to its menu defies the boundaries between the traditional and the avant-garde, fusing flavors for a unique experience.

December 5, 2023 - This December, Telepizza, the brand that has conquered the palates of Spaniards for more than 35 years, launches its latest culinary creation of the year: Telepizza's Donazzo. This dessert combines the mastery of Telepizza's own unique artisanal dough with flavors that promise to captivate sweet lovers this holiday season.

This new launch has two irresistible varieties, among which the Telepizza Donazzo with Suchard stands out, a sweet version of the classic Telepizza dough covered with chocolate and topped with an ounce of Suchard's unmistakable nougat. This option is joined by Telepizza's Donazzo with La Dulzzona, with the classic rounded dough covered with a glaze and accompanied by the irresistible La Dulzzona sauce.

With these Christmas desserts, Telepizza puts the finishing touch to a year marked by product innovations that have been launched under the communication platform 'Viva La Masa', presented at the beginning of the year, with which Telepizza pays tribute to the consumers who have been making it a leader for more than 35 years. A campaign with which it returns to its origins and to the true meaning of the historical claim: 'The secret is in the dough', making visible that the real importance lies in the people who have shared the "secret" of Telepizza generation after generation.

A year marked by innovation and promotional strategy in every channel

In parallel to the innovations, focused on strengthening the brand's delivery channel, Telepizza is boosting local consumption with Pizza y Bebida Sin Fin, the buffet from €6.95 every day in its more than 700 restaurants. On the other hand, the brand has also pushed during this year the take away channel with an exclusive product such as the Megamediana, the largest medium pizza on the market for €6.95. And now, also during this month of December, with the Extremas de Queso, with which it continues to strengthen its promotional strategy accompanying the novelty with a 2×1 at home.

Extremas de Queso thus reinforces Telepizza's multichannel strategy, boosting the delivery service that the brand pioneered in our country. This strength is based on the brand's network of more than 700 restaurants in Spain, which enables it to serve more than 32 million consumers.

These types of guarantees and actions have led Telepizza to be chosen by consumers as the most innovative restaurant brand in Spain, according to the Spanish Innovation Index (IEI). In addition, it has also been included in the iTrust Consumer Brands 2023 report, a list of Spanish brands that generate greater consumer confidence, being the only one in the QSR sector to be present. These recognitions reinforce the results of a recent survey of the brand, which reveals that 81% of respondents highlight it as the most recognized pizza brand in Spain, as well as the one that has accompanied us all our lives.